Supermarkets are great places for people-watching. Everybody has to eat so, sooner or later, pretty much everyone ends up trudging the aisles. Everyone, be they lower, middle or upper class, has to wait their turn at the check-out. But how much attention do shoppers pay to the minimum wage slaves who stack the shelves or man the tills? Trollied sets out to give those “little people” a chance to be heard.
The show begins promisingly, if predictably, enough, with a pastiche of those ASDA commercials featuring real employees extolling the various virtues of the store, and endearingly fluffing their lines (“Hey, we’re not actors, we’re the jolly happy workers!”). Welcome to the world of Valco (motto: “Serves You Right!”), a budget supermarket in north-east England, which proudly sells no less than 17 different types of poppadoms.
Equally predictable was the casting of Jane Horrocks, Queen of the Tesco ads, as interim deputy store manager Julie. Not that Horrocks does a poor job, it just smacks of “who can we put in that would make viewers immediately think ‘supermarket’?”, just in case they have failed to notice that’s where this programme is set. And there’s Mark Addy, another Tesco veteran, who has moved on from being a store security guard in The Full Monty to single-and-that’s-the-way-I-like-it butcher Andy.
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