Every marketer dreams of high return rates on every action they take. Imagine an email marketing campaign with a ninety-five percent return rate.

As many motivational coaches chant – dream it - believe in it - do it. To get a successful return rate on any marketing campaign, especially email campaigns, the doing it part has to have a lot of pre-planning before execution but it also helpful to have a list of best practices.

Email Marketing Debate

There are some experts that believe email marketing is dead or certainly not worth using. While there are more people just deleting promotional emails than there were when email first became the thing to do, email marketing still has its merits.

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