Legacy Marketing Group Petaluma

Posted on December 07, 2011 by Admin
Legacy Marketing Group Petaluma

Legacy Marketing Group Petaluma

Japanese news agencies reported back on Thursday August 12, 2010 that a survey conducted in Japan indicates smoking in that country continues a downward trend. The survey, conducted by Japan Tobacco Inc. (JT) also suggests that the level of smoking in Japan is at an all-time low.

The number of Japanese women who smoke has actually increased by 0.2% in the past year from 11.9% to 12.1%, the survey found. But the number of male smokers dropped by a higher margin, from 38.9 to 36.6%, given the country an overall decrease in smoking of 2.1%.

A total of 23.9% of respondents said that they smoke, or about 25 million Japanese citizens. It is the 15th consecutive year that studies on smoking in Japan have shown a drop in rates of smoking. The country once had one of the world's highest rates of smoking as back in the 1960s nearly 50% of Japan's citizens listed themselves as smokers.

Marketing to Developing Countries for New Smokers

A story on Pan Orient News on the subject says JT is changing marketing strategies to do something that has been the strategy of tobacco companies in other developed countries for many years. "JT is attempting to respond to the fall in the number of domestic smokers by focusing more on exports to developing nations," the story said.

Tobacco companies, who argue that they do not force anyone to smoke, have turned to marketing products to developing countries for years. Back in 2003, Amanda Sanford of the group Action on Smoking and Health, told BBC News Online that the rise of smoking in developing countries "...stems back to the actions of the tobacco companies. They are aggressively marketing their products to developing countries."

Many Smokers in Developed Countries Quitting

They are doing this, analysts say, because many developed countries like Japan are showing drops in the number of smokers. In America, a Gallup poll released July 24, 2010 found 74% of smokers in that country would like to quit smoking and many have managed it. Earlier in 2010 Cheryl Healton, chief executive of an anti-smoking non-profit group called the American Legacy Foundation, told the New York Times that for the first time in America former smokers now outnumber current smokers by two million, 47 million to 45.