Update March 7, 2011

It was on a winter day in January in the French countryside when innovative mixed-media artist and painter Cathy Savels and her partner, web developer Joe Biro, came up with the idea of creating a free platform for artists from different disciplines. Little did they know that their New Year’s Resolution was going to become a global success of magnitude only a few platforms reach in such a short period of time.

The idea was born from the sheer frustration of approaching one gallery after another and being met with much snobbery, arrogance, aloofness and general unhelpfulness; not very different from what other artists have faced in other corners of the world.Cathy and Joe wanted to give artists a place where they could be seen and would be able to openly express their creativity.

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Their vision of the platform was to encourage artists to share and expose their works in a personal gallery. Members would have a personal blog space, a gallery to showcase their work, a chat room, a forum and a video upload function. The discussion boards would serve as active halls to grow in the creative process while networking and connecting to international like-minded artists.

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