Hispanic Market Trend

Posted on November 29, 2011 by Admin
Hispanic Market Trend

Hispanic Market Trend

The Association of Hispanic Advertising Agencies (AHAA), a group of more than 70 firms located in 10 states, contends that about eight percent of American advertising should be spent in Spanish language media. It says that figure is based on the Hispanic percentage of the total American population and buying power

"The Hispanic advertising industry is growing four times faster than all other sectors of advertising," AHAA said on its website in 2009.

According to a July 16,, 2007 United States Census Bureau news release, there were 35.3 million Hispanics in the nation in 2000. The bureau estimated the number at 44.3 million by the middle of 2006. AHAA said it had climbed to 45.5 million by July 2007, which was 15.1 percent of the USA population of 301.6 million.