Environmental Marketing Campaigns

Environmental Marketing Campaigns

Environmental Marketing Campaigns

At the end of the movie Groundhog Day, a relieved Bill Murray declares "anything different is good."

Breast cancer awareness slogans seem to adopt the same mantra. For obvious reason, the movement has "assets" that can be deployed that other forms of the disease cannot. At the same time, critics cite the clever marketing slogans as attempts to sexualize a serious disease, and on an altogether different front, schools across the country have attempted to ban t-shirts that don't fit their definition of "appropriate" behavior.