Many online business people need to use marketing to get their message out into the online world. This is all well and good, but a lot of the traditional marketing paradigms either do not work, or have been adapted for use in an electronic age.

Email marketing is one of them; adapted from direct mail, but taking advantage of the improved technology that email offers over standard postcards, it is an area which can be extremely effective, but also a big money sink for the uninitiated.

This is why many people turn to email marketing companies to run campaigns for them, or at least buy in consulting services to help them get started on their own.

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